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2
decades ago, Honda Legend was the first Japanese executive saloon
enjoying
the world’s recognition as well as sales success in the United States.
But since the birth of Lexus and Infiniti, the fortune of Legend
declined
gradually. Admittedly, most of that was due to its own problem. The
third
generation Legend was renamed to Acura RL in the United States, but
instead
of taking advantage of Acura's sportier image, it actually went bigger,
heavier, more luxurious and more conservative. Eventually it was
forgotten
by the market, became one of the rare failures of Honda.
To revive the Legend, Honda developed an all-new Legend in late 2004. This car is so different from the old car. It has an aggressive styling, a new 300hp engine, one of the world's most advanced 4-wheel-drive systems and a sporting philosophy behind it. Nothing could be more different. It immediately won appreciations from all over the world. At home, it is titled Japanese Car of the Year 2005. Across the Pacific Ocean, it entered the 10 Best of Car And Driver magazine. The question is, how does it compare with European executive cars headed by BMW 5-Series? we shall find the answer in this report.
From packaging point of view, the Legend is far from modern. The way it uses space and materials is too inefficient. Externally, it is 9cm longer than the 5-Series, otherwise are much the same size. Inside, it offers slightly more room for the front passengers, but the rear head and shoulder room are tighter. This is especially disappointing for a car whose engine is mounted transversely over the front axle, in contrast to BMW's optimized position. The same story goes at the trunk - the BMW can swallow 520 litres of luggage while the Honda can carry just 452 litres. By class standard it is rather small.
That makes the V6 struggling. Viewing it in isolation, it is a remarkable engine. The all-alloy V6 runs an optimized 60-degree incline angle, in contrast to the previous Legend's 90 degree (which required a balancer shaft). That means it is a new engine, despite of the same capacity at 3.5 ltires. The cylinder heads run sohc with 4 valves per cylinder - a Honda's trademark - and VTEC variable valve timing and lift (note: not the newer i-VTEC). Intake comes from a variable volume intake plenum. The combustion chambers run a high 11.0:1 compression ratio. Exhaust gas flows out to a 2-stage variable muffler. All these point to a remarkable power output: 300 horsepower at 6200rpm, even more than NSX by 10 horsepower. The new V6 has Honda's typical smoothness and quietness, but its 260 lbft of torque, arrives at a high 5000rpm, struggles to pull the 1800 kg Legend. This is not helped by the 5-speed only automatic gearbox. Car magazines found it accelerates from 0-60mph in 6.5-6.7 seconds. That is adequate rather than sporting. The new Mercedes E350 and BMW 530i with 258hp engine should achieve the same performance yet return lower fuel consumption. Climb up to the V8 level, most European machines will take you there in the high 5-second. And they don't cost a lot more than the Legend. That confuse me. On the one hand, Legend does not have the power and low-end grunt to compete with 545i, A6 4.2 and E500. On the other hand, It does not have the necessary price advantage over 530i, A6 3.2 and E350, which look far more prestige than the Honda and have a premium brand logo on their bonnets. Acura? who care?
Handling is also worth praising. Thanks to the new SH-AWD (stands for Super Handling - All Wheel Drive) system, the Legend finally can be called a "driver's car". SH-AWD is a very versatile and clever 4WD system. It can vary the torque split between the front axle and rear axle - up to 70% torque can be sent to either axle depending on need. Moreover, it can shift up to 100% torque between the 2 rear wheels to aid cornering, much in the same way as Mitsubishi Lancer Evo's AYC system. This is especially effective to eliminate understeer, a thing associated with Audi's Quattro and most other 4WD systems. Without SH-AWD, the Legend would have understeered heavily during fast cornering. In contrast, SH-AWD can overdrive the outside rear wheel to eliminate understeer, ensuring the car to corner swiftly.
The new Legend is not a class leader. Despite of a powerful V6 and a sophisticated 4WD, it does not set new standard in performance and handling. BMW still beat it for driver appeal, while Mercedes topples it for ride and comfort. Don’t ever think of matching Audi’s design and quality either. However, the Legend’s biggest problems are overweight and overpriced. Take 200 kilograms out of it, it could have produced storming performance. Cut US$5,000 from it, it could have attracted many customers from their default German choices. But the question is how to cut 200kg without ditching the SH-4WD? how to cut US$5,000 without losing money? Honda Legend has come to a critical situation. Without a dedicated rear-drive platform, it had to derive from the company’s front-drive component set. Heavily adapted to upgrade power, handling and comfort inevitably added weight and cost substantially. Take the SH-4WD for example. If you have a rear-drive platform you can simply save the weight and cost of SH-4WD. If you are Audi, produces 200,000 or so Quattro systems a year, you can get much higher economy of scale than SH-4WD. The same goes for the engine - when the 5-Series share the same 3.0 inline-6 with 3-Series, 6-Series, 7-Series, X3, X5 and Z4, you can build it cheaper than Honda’s 300hp V6. To build a premium car, a premium car maker has a lot of advantage over a mainstream car maker that build only one premium car. To succeed, Honda
Legend
can no longer fight alone. It should either quit the premium market or
follow the footprints of Lexus and Infiniti to launch multiple premium
models base on a dedicated premium platform to share cost. But will
Honda
do that? I doubt. |
| The above report was last updated on 27 Jan 2005. All Rights Reserved. |
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